Author

Pierre Dondin

At Topo (YC W24), Pierre leads Growth, covering both SDR and Marketing. He has spent the last several years inside the AI-native GTM stack. Pierre previously held roles at Crew.work (YC) and Swile.

Experience

A blend of engineering and commercial, the type of profiles that can build the system and close the quarter

Expertise

Pipeline strategy, SDR leadership, growth marketing, AI-native outbound, demand generation, sales coaching, and end-to-end GTM execution

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Pierre Dondin

Dan Elkaïm

Sales AI

What Is Sales AI? How It Works, Key Use Cases & Best Tools (2026)

Sales AI automates B2B prospecting, outreach, and pipeline work. Here’s how it works, where it pays off by role, and the best tools compared for 2026.

12 minutes

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Prospecting

Email Warm Up: What It Is, How It Works & Best Tools (2026)

Email warm up builds sender reputation before you launch outbound campaigns. Learn how it works, how long it takes, and the best tools compared for 2026.

10 minutes

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Sales Playbooks

Lead Qualification Checklist: 15 Questions + Free PDF to Stop Wasting Sales Time in 2026

A 15-question lead qualification checklist, a scoring model you can paste into HubSpot or Salesforce today, and a free branded PDF to disqualify bad leads in 60 seconds.

12 minutes

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Email

AI Email Personalization: How to Personalize Outbound Emails at Scale (2026)

AI email personalization lets sales teams send relevant outreach at scale. 3-tier framework, before/after examples, and best tools compared for 2026

8 minutes

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Outbound

Best AI for Outbound Prospecting in 2026: 10 Tools Compared

The best AI for outbound prospecting in 2026 is Topo for small-to-mid teams. We compare Topo against 9 other AI outbound tools across data, automation, and pricing — every claim sourced from vendor websites, public pricing, or G2 reviews.

12 min

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Sales Playbooks

The Pragmatic Playbook for Sales Collateral

Your sales collateral is a mess, isn't it? Get our pragmatic playbook to create materials that actually close deals.

11 minutes

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Sales AI

What Is Sales AI? How It Works, Key Use Cases & Best Tools (2026)

Sales AI automates B2B prospecting, outreach, and pipeline work. Here’s how it works, where it pays off by role, and the best tools compared for 2026.

12 minutes

Read article

→

Prospecting

Email Warm Up: What It Is, How It Works & Best Tools (2026)

Email warm up builds sender reputation before you launch outbound campaigns. Learn how it works, how long it takes, and the best tools compared for 2026.

10 minutes

Read article

→

Sales Playbooks

Lead Qualification Checklist: 15 Questions + Free PDF to Stop Wasting Sales Time in 2026

A 15-question lead qualification checklist, a scoring model you can paste into HubSpot or Salesforce today, and a free branded PDF to disqualify bad leads in 60 seconds.

12 minutes

Read article

→