Ideal Customer Profile
IT Directors
Industry
Artificial Intelligence Services
CRM
Hubspot
Size
2-10
The Problem
Certif-ia, a fast-growing French company offering AI training programs, had a sales team already in motion. SDRs were running outbound campaigns, booking meetings, and building pipeline.
Like many fast-growing teams, Certif-ia's outbound process became increasingly complex as they layered best-in-class tools. Managing enrichment, sequencing, intent, and deliverability across systems required significant coordination
Founder and head of sales Hugo described the challenge:
“We could book meetings, but scaling was the issue. Each SDR had to juggle data sourcing, LinkedIn, email, and phone in different places. It wasn’t sustainable.”
What Certif-ia needed was simple but critical: a repeatable, centralized outbound engine that could scale efficiently across the team.
The Solution
1. Centralized Outbound, Automated
Topo replaced Certif-ia’s patchwork of tools with a single outbound engine.
SDRs now receive fully enriched leads daily — complete with LinkedIn, email, and phone — directly in their dashboards.
Instead of chasing data, the team simply logs in and starts conversations.
“My team doesn’t think about enrichment or sequencing anymore. They just log in and start calling.”
2. Signal-Based Targeting
Using intent-driven campaigns, Hugo defined the strategy while Topo’s AI agent executed:
Hiring signals from companies recruiting AI-related roles.
Competitor-based targeting.
Newly hired leaders who could sponsor training initiatives.
Geo-specific campaigns to support international expansion.
The result was precise outreach at scale — reaching the right people at the right time.
3. Deliverability Without Headaches
Topo also handled the outbound infrastructure: SPF, DKIM, DMARC, domain warmup, and rotation. Emails consistently landed in inboxes, without risk of burning domains.
“Before, I always worried if our emails were even reaching inboxes. That’s not my problem anymore.”
The Results
Certif-ia’s outbound motion shifted from fragmented to fully scalable:
Thousands of leads per month delivered automatically.
SDRs spend 100% of their time selling, not searching.
40% of meetings booked through calls with Topo-surfaced leads; 60% through email and LinkedIn.
Pipeline grew by tens of thousands of euros, directly from Topo-powered campaigns.
Topo is now a core GTM engine, supporting Certif-ia’s ongoing growth.
As Hugo put it:
“Topo gave us an outbound engine we can trust. It runs on its own, and the team finally spends their time selling.”
