How LinkUp Booked 68 Meetings in 3 Months Without Hiring

The Problem

LinkUp, a fast-growing startup in the competitive AI search space, needed to scale pipeline without scaling headcount or complexity.

Their product — an AI-native agentic search platform — was early-stage and category-defining. No playbook. No brand awareness. Just a team trying to figure out who resonated, how to reach them, and what to say.

Sacha Uzan, Chief of Staff and GTM lead, was running point on all things go-to-market. But most of his time went to scraping leads, enriching contacts, and managing outbound manually.

“We knew outbound was our fastest path to learn and grow, but it was eating our time. I couldn’t afford to spend hours prospecting when we needed to be talking to users.”

The goal wasn’t just meetings — it was market signal: Which personas felt this pain? What language made it land? When was the right time to reach out?

“For us, staying lean and focused was really crucial - we cannot be a top AI company if we don't leverage AI to its full potential. We felt there were plenty of things we could test on the commercial side before hiring full time, and Topo let us do that without adding headcount or heavy setup.”

The Solution

Training the Agent on Their ICP

• Partnered with Topo to teach the agent how to identify high-fit accounts: tech companies building AI agents, especially those needing live internet access in their workflows.

• The agent learned and iterated quickly based on early lead qualification feedback.

• Targeting logic combined growth signals, tech stack clues, and org structure to improve match quality.

“The agent became a reliable workflow layer — not magic, but smart enough to surface the right fits faster than we could manually.”

Launching Intent-Based Campaigns

LinkUp deployed several focused campaigns:

• A feedback-driven outbound campaign for early product validation.

• A competitive monitoring campaign to get ahead of fast-moving players in the AI space.

These campaigns were designed to test hypotheses, refine messaging, and create urgency where needed.

“The competitive campaign helped us test our hypotheses and refine our value proposition compared to other players in the space.”

Offloading Execution (Strategically)

• Topo’s agent handled day-to-day execution: sourcing, enrichment, sequencing.

• Sacha concentrated on GTM strategy, message iteration, and campaign steering.

• Manual prospecting didn’t disappear — it refocused on highly strategic enterprise accounts where warm intros mattered most.

“The key for me was making sure our emails didn’t feel automated. Topo helped us keep it human and gave us back time to go after the larger accounts.”

The Results

• 68 meetings in 3 months — all outbound, all without hiring.

• #1 source of pipeline — beat founder-led intros.

• Faster positioning clarity — outbound insights directly influenced messaging and roadmap.

• Strategic focus — less scattershot prospecting, more time on high-leverage GTM work.

“Outbound became a feedback loop — and Topo helped us tighten it fast.”