The end of the "spray and pray" era: How Topo is automating the hardest part of sales
Getting a prospect’s attention has never been harder. Most companies still rely on a volume-heavy approach to outbound sales, sending thousands of emails and hoping for a 1% response rate. But as buyers get better at ignoring generic noise, the old tactics are failing.
Topo.io is changing how revenue teams build their pipeline. By moving away from manual workflows and juggling 10s of tools, into the world of AI Agents. Topo is helping companies automate the list building, research and outreach that usually takes a sales rep hours to do manually.
From the sales floor at Aircall to founding Topo
The idea for Topo started at Aircall. For three years, Dan Elkaïm and Robin Philibert worked on the mid-market sales team. They saw first-hand that even the best sales cultures struggle with the same problem: how to stand out in a crowded inbox without burning out the team.
With support from Aircall co-founder Jonathan Anguelov, they tested a few early concepts to simplify the buying experience. By August 2022, Dan and Robin teamed up with their CTO, Léonard Henriquez, to turn those lessons into a company.
"At Aircall, we were always pushed to deliver a better experience than our competitors. We realized that the real bottleneck wasn't just how you manage a deal, but how you start the conversation in the first place."
Dan Elkaïm, Chief Executive Officer and Co-founder of Topo.io.
This background in one of Europe’s most successful SaaS companies is why Topo is often grouped into the “Aircall Mafia.” It’s a network of former employees who are now building their own ventures and sharing a common culture of high standards.
"A new generation of Aircall alumni is launching great projects like Topo, Siit, and Praiz. They’re recreating the same exigency that made Aircall work, and it’s great to see them tackle the future of sales."
Jonathan Anguelov, Co-founder of Aircall.
Meet the Topo AI Agent: Your new outbound teammate
Topo has evolved from a collaboration tool into a platform that does the heavy lifting of prospecting. Instead of a rep spending their morning looking for leads and writing emails, Topo’s AI Agents handle the groundwork.
The platform doesn't just send emails. It acts as a sales assistant that understands your product and your target market.
Key capabilities include:
Smart Prospecting: The agent finds leads based on actual intent, like when a company is hiring or using a specific technology.
Deep Research: It looks at more than just a job title. It researches the person and their company to find a genuine reason to reach out.
Personalized Writing: Users can prompt AI to write highly targeted messaging using the context found.
A Managed Strategy: Topo doesn't just give you a tool and leave you to it. Every user gets a dedicated strategist to help refine their outreach and improve conversion rates.
The goal is simple: let the AI handle the prospecting so that sales reps can spend their time actually talking to people and closing deals.
Backed by B2B experts
To build this new version of the outbound engine, Topo raised €1 million in pre-seed funding. The round was supported by Kima Ventures, BPI France, and Snaw Ventures.
The funding also brought in a long list of angel investors from companies like Contentsquare, Spendesk, Pennylane, and Modjo. These are people who have built massive sales organizations and understand that the current way of doing outbound is broken.
"We raised this money to build a team of experts who could solve the most frustrating parts of the sales process. Our focus is on making outbound predictable and human again."
Dan Elkaïm, CEO and Co-founder of Topo.io.
The end of the "spray and pray" era: How Topo is automating the hardest part of sales
Getting a prospect’s attention has never been harder. Most companies still rely on a volume-heavy approach to outbound sales, sending thousands of emails and hoping for a 1% response rate. But as buyers get better at ignoring generic noise, the old tactics are failing.
Topo.io is changing how revenue teams build their pipeline. By moving away from manual workflows and juggling 10s of tools, into the world of AI Agents. Topo is helping companies automate the list building, research and outreach that usually takes a sales rep hours to do manually.
From the sales floor at Aircall to founding Topo
The idea for Topo started at Aircall. For three years, Dan Elkaïm and Robin Philibert worked on the mid-market sales team. They saw first-hand that even the best sales cultures struggle with the same problem: how to stand out in a crowded inbox without burning out the team.
With support from Aircall co-founder Jonathan Anguelov, they tested a few early concepts to simplify the buying experience. By August 2022, Dan and Robin teamed up with their CTO, Léonard Henriquez, to turn those lessons into a company.
"At Aircall, we were always pushed to deliver a better experience than our competitors. We realized that the real bottleneck wasn't just how you manage a deal, but how you start the conversation in the first place."
Dan Elkaïm, Chief Executive Officer and Co-founder of Topo.io.
This background in one of Europe’s most successful SaaS companies is why Topo is often grouped into the “Aircall Mafia.” It’s a network of former employees who are now building their own ventures and sharing a common culture of high standards.
"A new generation of Aircall alumni is launching great projects like Topo, Siit, and Praiz. They’re recreating the same exigency that made Aircall work, and it’s great to see them tackle the future of sales."
Jonathan Anguelov, Co-founder of Aircall.
Meet the Topo AI Agent: Your new outbound teammate
Topo has evolved from a collaboration tool into a platform that does the heavy lifting of prospecting. Instead of a rep spending their morning looking for leads and writing emails, Topo’s AI Agents handle the groundwork.
The platform doesn't just send emails. It acts as a sales assistant that understands your product and your target market.
Key capabilities include:
Smart Prospecting: The agent finds leads based on actual intent, like when a company is hiring or using a specific technology.
Deep Research: It looks at more than just a job title. It researches the person and their company to find a genuine reason to reach out.
Personalized Writing: Users can prompt AI to write highly targeted messaging using the context found.
A Managed Strategy: Topo doesn't just give you a tool and leave you to it. Every user gets a dedicated strategist to help refine their outreach and improve conversion rates.
The goal is simple: let the AI handle the prospecting so that sales reps can spend their time actually talking to people and closing deals.
Backed by B2B experts
To build this new version of the outbound engine, Topo raised €1 million in pre-seed funding. The round was supported by Kima Ventures, BPI France, and Snaw Ventures.
The funding also brought in a long list of angel investors from companies like Contentsquare, Spendesk, Pennylane, and Modjo. These are people who have built massive sales organizations and understand that the current way of doing outbound is broken.
"We raised this money to build a team of experts who could solve the most frustrating parts of the sales process. Our focus is on making outbound predictable and human again."
Dan Elkaïm, CEO and Co-founder of Topo.io.