The Problem

lesBigBoss, a company known for organizing premium events, faced a pivotal transition with Grégory Amar joining as CEO. Grégory identified an immediate challenge: their outbound sales approach was no longer aligned with the company's evolving goals and needed updating.

"When I arrived, our outbound process wasn't aligned with our vision," explained Grégory Amar. "Our outreach methods lacked efficiency, making it difficult for our sales teams to engage the right prospects effectively."

The approach led to declining email response rates, decreasing deliverability, and significant time wasted on prospecting rather than selling, directly impacting pipeline growth.

Additionally, internal resource constraints meant that the sales team lacked sufficient time for manual prospecting. The workflow for identifying the right leads was overly time-consuming, making it difficult to consistently engage high-quality leads matching their ideal customer profile (ICP).

The Solution

lesBigBoss focused on implementing a robust, technology-driven outbound strategy leveraging Topo’s capabilities, including contextual targeting and intent-driven outreach, to match their premium market positioning.

"Our choice of Topo was strategic," noted Gregory. "We needed a partner who understood our ambition and could integrate deeply with our existing systems without disruption."

Empowering the Sales Team

• lesBigBoss empowered their sales team by ensuring high-quality, enriched leads flowed directly into their HubSpot daily, removing unnecessary friction.

• Sales reps gained immediate access to direct contact details, enhancing the productivity and confidence of outbound calls.

• Topo’s automated processes significantly reduced manual prospecting and administrative tasks, directly addressing internal resource constraints and allowing sales reps to focus fully on engaging qualified prospects.

"With targeted, enriched leads accessible in our CRM, our sales team's productivity increased," shared Gregory. "We could now focus entirely on meaningful interactions rather than administrative tasks."

Premium, Personalized Micro-Campaigns

• They implemented micro-campaigns focused on strategic segments, including companies that organize events, a key vertical for lesBigBoss.

• The marketing team ensured each AI-driven campaign was complemented by personalized human outreach, maintaining authenticity and quality of interaction.

• Intent signals were utilized to ensure precise timing and relevance, enhancing engagement with premium prospects.

• They also implemented lookalike campaigns from their best customers, pushing for similar use cases and testimonials.

Adam, CMO of lesBigBoss, highlighted the strategic value of this balanced approach:

"Our approach, combining AI precision with real human connections, was perfectly aligned with our premium positioning. It was never about automation alone; it was about enhancing our ability to build authentic relationships."

The Results

• Integration with HubSpot created a frictionless workflow and saved significant time for the sales team. No more manual prospecting, no tool-switching.

• The sales team experienced notable improvements in productivity and engagement quality, transforming cold calls into confident, high-value interactions.

"Topo was a key partner in our digital transformation," concluded Gregory. "But the real win was our team's renewed focus and effectiveness in engaging the right prospects. It matched exactly our premium vision and strategic goals."