Key trends and future of Virtual Selling: "Sell the way your future buyer wants to buy"
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"Sell the way your future buyer wants to buy"
Gartner has recently published a report on virtual selling and customer experience.
Their key statements
- Buyers increasingly want a seller-free experience.
- When buyers needs assistance, he need a means to collaborate digitally during the process.
- Sellers need to be able to understand and track buyer engagement through the process.
- By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.
They recognize #DigitalSalesRooms (DSRs) as one of the best ways of dealing with these challenges, and lists the uses and benefits of DSRs:
Keep all buyer and seller communication in one location, making it easy to track and analyze buyer engagement throughout the sale cycle.
Customize experiences for buyers, allowing them to choose between seller assistance or a fully digital approach.
Selling at scale
Deliver tailored experiences to multiple buyers without requiring extensive resources or management.
Facilitate idea exchange and comments across channels, supporting multiple stakeholders within the buying group and providing transparency and visibility.
If you'd like to find out more about how we're helping sales organizations sell better in these challenging times with Digital Sales Rooms, let's book a demo!