The Problem

Sifflet, a data observability platform selling to large enterprise accounts, faced a clear challenge: traditional outbound was no longer cutting it.

Their targets were high-value, technical buyers. Sales cycles were long. Every meeting mattered. But generic campaigns and manual list building weren’t delivering results.

“We were spending hours on research and sequences, but not getting the meetings we needed,” said Shaimae, Head of BDR at Sifflet.

The BDR team didn’t have the bandwidth — or the technical resources — to scale more advanced outbound strategies in-house. They needed a solution that could source leads, enrich them, and launch intent-driven campaigns without stacking tools or hiring more ops.

“We didn’t want to add more complexity. We wanted outbound to be smarter, faster, and tightly integrated with the tools we already used,” added Romain, CMO at Sifflet.

The Solution

Intent-Based Campaigns at Scale

• Sifflet integrated Topo with HubSpot, automating the full outbound workflow from lead sourcing to campaign launch.

• Together, they launched a series of ultra-targeted campaigns, including:

  • Companies hiring for key data roles

  • Competitor LinkedIn followers

  • Past Sifflet users now in new companies

  • Companies attending relevant industry events

“These weren’t generic ICP plays. Every campaign had a real reason to reach out — and that changed the response quality immediately,” said Shaimae

CRM-Native Execution

• All leads surfaced by Topo were enriched and pushed directly into HubSpot.

• BDRs could activate campaigns without switching tools or managing spreadsheets.

• Campaign strategy was built in close collaboration with Romain and Shaima, who used the Topo agent to pilot and iterate on new segments.

“The workflow just made sense — no toggling, no exports, just focused execution inside HubSpot,” said Romain.

The Results

• Within the first 3 months, Sifflet booked meetings with Nike, Walmart, and Bose — validating the power of micro-targeted campaigns.

• The team now maintains a steady pipeline of high-quality enterprise meetings without hiring or increasing tooling overhead.

• Topo enabled campaigns they couldn’t have executed manually — combining speed, scale, and strategic control.

• Outbound is now a high-leverage GTM motion, fully embedded into Sifflet’s CRM and operating cadence.

“Topo gave us precision without the pain. We’re running smart campaigns faster than ever — and getting meetings that move the needle,” said Shaimae.