Navigating 8 Key Sales Challenges in an Economic Downturn: The Playbook for 2023

Discover actionable strategies to overcome these critical symptoms and transform your sales process.

10+
Co-created with Sales leaders
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Contributors
Jonathan Anguelov
Cofounder, Aircall
Stan Massueras
GM EMEA/APAC, Lattice
Germain Brion
SVP Corporate Strategy, Chargebee
Dan Elkaïm
CEO, Topo
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Today's sales leaders are grappling with issues like:

- Shortening sales cycles amidst increasing instances of ghosting.
- Ensuring their teams maintain a high sales tempo and momentum.
- Making projects a priority for prospects in a world brimming with options.
- Empowering internal champions to effectively sell within their organizations.
- And, of course, the ever-present challenge of standing out in the buying
experience.

But it's not all about challenges. It's about solutions. It's about leveraging technology, data, and innovative strategies to address these symptoms head-on.

In this playbook, we'll delve deep into each of these challenges, unpacking them and presenting actionable strategies with the backing of seasoned sales leaders to turn them into opportunities.

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