Which sales content performs best?

Which sales content performs best?

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Our friends at Hubspot and Aircall recently published the 2023 Sales Trends Report.

Let's focus on a section of the report about the performance of content shared by sales reps with their prospects.

TOP 3 : 

- Product Demos 

- Customer testimonials

- Reviews 

What does this mean? 

Buyers in 2023 want to be autonomous in their decision-making, and to do so asynchronously. 

We recently talked about the notion of Buyer Enablement: putting buyers in the best possible conditions to make their buying experience easier.

A Digital Sales Room is a major contribution to this! 

Contact us if you'd like to discuss Buyer Enablement and sales content distribution ;)

Switch to modern selling by offering a buyer centric experience.

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