Which sales content performs best?
Which sales content performs best?
SALES CONTENT IMPACT
Our friends at Hubspot and Aircall recently published the 2023 Sales Trends Report.
Let's focus on a section of the report about the performance of content shared by sales reps with their prospects.
TOP 3 :
- Product Demos
- Customer testimonials
- Reviews
What does this mean?
Buyers in 2023 want to be autonomous in their decision-making, and to do so asynchronously.
We recently talked about the notion of Buyer Enablement: putting buyers in the best possible conditions to make their buying experience easier.
A Digital Sales Room is a major contribution to this!
Contact us if you'd like to discuss Buyer Enablement and sales content distribution ;)
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